Wordpress has a plugin called All In One SEO that will instantly make your wordpress blog optimized. I recently used this plugin on a client’s blog and it’s doing wonders. Check out Attorney Woodland Park and you will see a blog that is optimized for specific keywords.

Whether you’re still in the planning stages, or already have an established blog that doesn’t yet enjoy a large number of visitors, your objective is to gain attention from as wide an audience, in your topic matter, as possible. You most definitely need to develop an aggressive blog marketing campaign to successfully compete on the net.

While having an aggressive campaign, you also want to exercise discretion and subtlety so you don’t turn readers – and the search engines – off to your site. If you make your objectives too blatant and obviously self serving, your site’s rankings will suffer, with sometimes disastrous results. Our discussion centers on a blog marketing campaign that garners you the attention you deserve!

Highly targeted ads can produce a significant amount of your revenue. In addition to participating in the Google Adsense program, research other high quality sites with products or services which are highly relevant to your entry or page category. Do each page ‘by hand’, matching content, keywords and ads as closely as possible. This will do wonders for your rankings.

Develop links to sites with lots of their own links and high quality content. The spiders take notice of this, you gain credibility and the popularity factor of the sites you link to reflects, in some measure, back on you. Match relevancy of the content and keywords closely to your own.

Starting an e-newsletter and implementing an RSS feed is a highly effective blog marketing technique. This marketing vehicle makes for eager readers, who, incidentally, often forward your newsletter to friends. You can double the advantage with advertising, judiciously used – just a few per newsletter issue –  to generate more revenue!

Art work and photos accompanying postings is an indirect, but effective method of blog marketing. Interesting images serve to make your blog stand out from the crowd. Carefully chosen, these images can be thought provoking in the context of the content, thus increasing the value to your readers.

Your blog marketing campaign is not complete until you’ve investigated the various social networking sites that are appropriate to use to promote your blog. Some will be suitable for promotional purposes, while others won’t be worth the effort. Find those whose participants will be interested in what your blog covers.

Forums pertaining to your subject matter can give a big boost to the number of visitors to your blog. You must exercise finesse here. This marketing vehicle requires that you are willing to participate and make contributions, sharing your knowledge with others, without expecting anything in return and not overtly promoting your blog. A simple signature line that links to your site and an avatar should be the only ‘advertising’ you do. If, as an avatar, you choose a photo of yourself, this is a good personal touch which makes people feel they ‘know you’ – eventually. This is also a good networking technique.

Successful blog marketing campaigns are a subtle form of branding. Properly executed, you’ll soon enjoy a large and loyal group of readers.

If your business hasn’t begun creating videos you’re behind and your competition is taking your spot online. Make sure you create a good informative video that talks about your business and what you provide. Focus on the keywords people are searching for and watch as new visitors come to your site. If you and your business need help call me Dominic 719-262-0723. I’ve created many videos and use Youtube everyday to promote different products.

Hope to hear from you and if not me, make sure you find someone to get you listed on Youtube and start driving website traffic to your website today.

To optimize your site, get as many backlinks to your site as possible and have good content. One of the best solutions for getting backlinks is to use Web 2.0 sites and Social Bookmark sites. Make sure you use your keyword in the active link so that Google will give you credit for that keyword.

As I mentioned above, please don’t go create links to sites with little or no content. You may get the credit for the backlink but that will only last as long as Google doesn’t notice which will only take time.

First, of the most important considerations when hiring an Internet Marketing Company is for you to decide if the individual or company has your best interest in mind or their own. Many Advertising and Marketing companies will sell you whatever they think you will buy and not necessarly what’s best for your company. Example..you may not need to market to the whole world if all your customers come from Colorado.

Second, item to consider before hiring an Internet Marketing Company is to take a look at how they rank online. If they can’t rank in the top 10, in Google, then what good will it be to hire them. It doesn’t do your business much good to have a really nice looking site if nobody can find you online..

Finally, your website is more than just your business card, it’s a way to begin the relationship with potential customers and maintain communication with existing customers. Remember, if you’re not staying in touch, someone else is. Use your website as a tool to talk and listen to your customers.

Stay tuned for more Colorado Internet Marketing Tips.

If you business needs Internet Marketing Help, call me 719-262-0723

Until next time,

Dominic Ferrara

Today I want to talk a little about how to get your struggling website found on the internet. Unfortuately for most business owners they think that just having a website means that “they will come”. Nothing could be further from the truth. Without a plan, nobody is going to find your site. Here is some of what you can do.

Before you get sold on Web Design or some fancy site, make sure you think about your potential customers first. What are they searching for and what words do they use in their search. Go to google keywords tools and find out what people are searching for. Once you know that, create pages about those keywords. If they search for “Wedding Planning” then create pages about “Wedding Planning”. Then makes sure you have inbound links that use that keyword to hyperlink to your site.

Another favorite technique of mine is to use geographic keywords like “Colorado Springs”. If your customers come from a radius of 5 or 10 miles from your business, it makes sense to use “Colorado Springs” in your keywords because then you will be placed higher in Google. Your page should focus on “Wedding Planning in Colorado Springs” if you want to be placed high for that term.

More to come so stay tuned. Please email me if you have any questions.

Google Local Business, there you will be able to add your business information for free. Within days you will see you business listed in google maps and at the top of most of your keywords in Google.

Happy Business Marketing!

Leave Comments and let me know what you need help with.

Dominic Ferrara

Advertising is a very important part of running any type of business. You need to advertise to reach new customers and market your products or services. Whether you run your business online or not you probably already realize how important it is to advertise but if you are running your business online you should understand there is a great deal of free advertising available in the form of optimal search engine rankings.

Well known search engines such as Google rank websites according to complex algorithms which are designed to determine which websites are most relevant for particular search terms. Therefore taking the time and effort to optimize your website for relevant search terms may result in you being rewarded with high search engine rankings for these terms. This is important because most Internet users rely heavily on these rankings. It is not uncommon for Internet users to only review the first few results when they search for a particular term. This means if your website ranks high enough to appear on the first page of the search results you will likely enjoy increased website traffic. However, if your website doesn’t make it to the first page or even the second page, it is unlikely you will receive a great deal of website traffic from visitors who use search engines.

Now that you understand why search engine rankings are so important you might wonder how to achieve these rankings. The easiest way to optimize your website is to hire a SEO specialist to do the work for you. The world of SEO is complex and continually evolving making it difficult for most business owners who do not specialize in SEO to keep up with the changes in the industry. Therefore, business owners who attempt to optimize their website by themselves may have difficulty keeping up with competitors who hire a SEO consultant to optimize their website.

The algorithms used by search engines can be rather complex and include a number of different factors. Some of the common factors in the equation include keyword density, META tags, titles, inbound links, website traffic and content.