As we all know, as business owners, our most valuable customers are the customers we already have. Sure, we all want new customers and should continue to market to them. However, we do understand that most of our money comes from our already existing customers. Most experts estimate that  your revenue is somewhere between 70% and 90% from your existing customers. So how can we get them to buy and buy more often?

Getting your customers to buy more often is really as easy as staying in touch with them and asking for the sale. Find out what your customers need and provide it to them. You may say, how do I do that? Any easy answer is to use your existing tool. If your company has a website, create a optin box with an autoresponder that stays in touch with your customers. This autoresponder can send them news, specials and just about anything you want them to know.

So, stay in touch with your customers with a optin box and autorepsonder, they will love you for it.

Before you consider advertising your business either offline or online there are a couple factors to consider. Remember to focus your advertising campaign on a niche group of prospects who you believe would be interested in your product. One mistake most business owners make is thinking that the bigger the the circulation the more customers they will get. That’s true to a small extent but it would actually be cheaper and more effective to target a magazine, newsletter or newspaper that your potential customers read.

It’s always cheaper to focus your advertising. Finally, remember you have to give the prospect a reason to respond to your ad. Make a call to action.

If you would like to talk to me about other Profitable Marketing Strategies, contact me 

Until next time,

Dominic Ferrara