Internet Consulting Colorado Springs

Many companies are in need of Search Engine Optimization or SEO, here in Colorado and elsewhere but it’s not that difficult if you want to do it on your own. What you first need to understand is how search engines work and which are the most important. Not all search engines are a like but for simplicity let’s use Google as our example. Google get’s an estimated 50% of all internet traffic so if you optimize for them you will be doing good.

To optimize your site, get as many backlinks to your site as possible and have good content. One of the best solutions for getting backlinks is to use Web 2.0 sites and Social Bookmark sites. Make sure you use your keyword in the active link so that Google will give you credit for that keyword.

As I mentioned above, please don’t go create links to sites with little or no content. You may get the credit for the backlink but that will only last as long as Google doesn’t notice which will only take time.

As we all know, as business owners, our most valuable customers are the customers we already have. Sure, we all want new customers and should continue to market to them. However, we do understand that most of our money comes from our already existing customers. Most experts estimate that  your revenue is somewhere between 70% and 90% from your existing customers. So how can we get them to buy and buy more often?

Getting your customers to buy more often is really as easy as staying in touch with them and asking for the sale. Find out what your customers need and provide it to them. You may say, how do I do that? Any easy answer is to use your existing tool. If your company has a website, create a optin box with an autoresponder that stays in touch with your customers. This autoresponder can send them news, specials and just about anything you want them to know.

So, stay in touch with your customers with a optin box and autorepsonder, they will love you for it.

If you own a business or you are looking for help with Colorado Internet Marketing then I have a couple of items you should consider before you hire any company.

First, of the most important considerations when hiring an Internet Marketing Company is for you to decide if the individual or company has your best interest in mind or their own. Many Advertising and Marketing companies will sell you whatever they think you will buy and not necessarly what’s best for your company. Example..you may not need to market to the whole world if all your customers come from Colorado.

Second, item to consider before hiring an Internet Marketing Company is to take a look at how they rank online. If they can’t rank in the top 10, in Google, then what good will it be to hire them. It doesn’t do your business much good to have a really nice looking site if nobody can find you online..

Finally, your website is more than just your business card, it’s a way to begin the relationship with potential customers and maintain communication with existing customers. Remember, if you’re not staying in touch, someone else is. Use your website as a tool to talk and listen to your customers.

Stay tuned for more Colorado Internet Marketing Tips.

If you business needs Internet Marketing Help, call me 719-262-0723

Until next time,

Dominic Ferrara

I know, it’s a challenge to be successful in life and in your business. However, you can learn how it’s done by people who have already achieved success. My goal with this blog is to help all of you become more successful. I will add below some of the key Characteristics of Successful People. Read them and do what others have already done to become successful.

Characteristics of Successful People

1. Learn to use the skills of other people. You can’t do everything. Let others help you with your success. A great book is 4 Hour Work Week. Read this book, it’s great.
2. Be enthusiastic…if you want others to follow you in your venture, you need to be enthusiastic. If you are not enthusiastic why would others what to be a part of your venture. Your success depends on it.
3. Begin with the end in mind. How do you want your life to look when you look back on it. Make sure you follow your life plan by setting goals and following through.

That’s it for now. Follow though with these Characteristics and you can be successful too. I will have more for you in the coming days, weeks and months.

Take care,

Dominic

Hello fellow business owners. I hope you are having a successful month and year. Remember, always promote your business. If you are stuck into the day to day operations, your business is probably suffering. Get out and let people know about you and your business. A great book to read is the E-Myth. A valuable piece of literature.

Today I want to talk a little about how to get your struggling website found on the internet. Unfortuately for most business owners they think that just having a website means that “they will come”. Nothing could be further from the truth. Without a plan, nobody is going to find your site. Here is some of what you can do.

Before you get sold on Web Design or some fancy site, make sure you think about your potential customers first. What are they searching for and what words do they use in their search. Go to google keywords tools and find out what people are searching for. Once you know that, create pages about those keywords. If they search for “Wedding Planning” then create pages about “Wedding Planning”. Then makes sure you have inbound links that use that keyword to hyperlink to your site.

Another favorite technique of mine is to use geographic keywords like “Colorado Springs”. If your customers come from a radius of 5 or 10 miles from your business, it makes sense to use “Colorado Springs” in your keywords because then you will be placed higher in Google. Your page should focus on “Wedding Planning in Colorado Springs” if you want to be placed high for that term.

More to come so stay tuned. Please email me if you have any questions.