Wordpress has a plugin called All In One SEO that will instantly make your wordpress blog optimized. I recently used this plugin on a client’s blog and it’s doing wonders. Check out Attorney Woodland Park and you will see a blog that is optimized for specific keywords.

Here’s the answer…get the customers who come to your business to buy more often and buy products at a higher price. Well, how do I do that, you may ask. Create a customer list and send them to your offers more often and promote the products that make your business the most money. And how do I do that…?

Create a customer list by sending customers to an email system that will send them email once or twice a week. Collecting your customers email address will give your business an asset that you can use over and over again.

If you want to setup a system to collect your customers email address…give me a call 719-262-0723. I will be happy to help you save money in advertising and help you build your list of customers.

Whether you’re still in the planning stages, or already have an established blog that doesn’t yet enjoy a large number of visitors, your objective is to gain attention from as wide an audience, in your topic matter, as possible. You most definitely need to develop an aggressive blog marketing campaign to successfully compete on the net.

While having an aggressive campaign, you also want to exercise discretion and subtlety so you don’t turn readers – and the search engines – off to your site. If you make your objectives too blatant and obviously self serving, your site’s rankings will suffer, with sometimes disastrous results. Our discussion centers on a blog marketing campaign that garners you the attention you deserve!

Highly targeted ads can produce a significant amount of your revenue. In addition to participating in the Google Adsense program, research other high quality sites with products or services which are highly relevant to your entry or page category. Do each page ‘by hand’, matching content, keywords and ads as closely as possible. This will do wonders for your rankings.

Develop links to sites with lots of their own links and high quality content. The spiders take notice of this, you gain credibility and the popularity factor of the sites you link to reflects, in some measure, back on you. Match relevancy of the content and keywords closely to your own.

Starting an e-newsletter and implementing an RSS feed is a highly effective blog marketing technique. This marketing vehicle makes for eager readers, who, incidentally, often forward your newsletter to friends. You can double the advantage with advertising, judiciously used – just a few per newsletter issue –  to generate more revenue!

Art work and photos accompanying postings is an indirect, but effective method of blog marketing. Interesting images serve to make your blog stand out from the crowd. Carefully chosen, these images can be thought provoking in the context of the content, thus increasing the value to your readers.

Your blog marketing campaign is not complete until you’ve investigated the various social networking sites that are appropriate to use to promote your blog. Some will be suitable for promotional purposes, while others won’t be worth the effort. Find those whose participants will be interested in what your blog covers.

Forums pertaining to your subject matter can give a big boost to the number of visitors to your blog. You must exercise finesse here. This marketing vehicle requires that you are willing to participate and make contributions, sharing your knowledge with others, without expecting anything in return and not overtly promoting your blog. A simple signature line that links to your site and an avatar should be the only ‘advertising’ you do. If, as an avatar, you choose a photo of yourself, this is a good personal touch which makes people feel they ‘know you’ – eventually. This is also a good networking technique.

Successful blog marketing campaigns are a subtle form of branding. Properly executed, you’ll soon enjoy a large and loyal group of readers.

If your business hasn’t begun creating videos you’re behind and your competition is taking your spot online. Make sure you create a good informative video that talks about your business and what you provide. Focus on the keywords people are searching for and watch as new visitors come to your site. If you and your business need help call me Dominic 719-262-0723. I’ve created many videos and use Youtube everyday to promote different products.

Hope to hear from you and if not me, make sure you find someone to get you listed on Youtube and start driving website traffic to your website today.

To optimize your site, get as many backlinks to your site as possible and have good content. One of the best solutions for getting backlinks is to use Web 2.0 sites and Social Bookmark sites. Make sure you use your keyword in the active link so that Google will give you credit for that keyword.

As I mentioned above, please don’t go create links to sites with little or no content. You may get the credit for the backlink but that will only last as long as Google doesn’t notice which will only take time.

Getting your customers to buy more often is really as easy as staying in touch with them and asking for the sale. Find out what your customers need and provide it to them. You may say, how do I do that? Any easy answer is to use your existing tool. If your company has a website, create a optin box with an autoresponder that stays in touch with your customers. This autoresponder can send them news, specials and just about anything you want them to know.

So, stay in touch with your customers with a optin box and autorepsonder, they will love you for it.

First, of the most important considerations when hiring an Internet Marketing Company is for you to decide if the individual or company has your best interest in mind or their own. Many Advertising and Marketing companies will sell you whatever they think you will buy and not necessarly what’s best for your company. Example..you may not need to market to the whole world if all your customers come from Colorado.

Second, item to consider before hiring an Internet Marketing Company is to take a look at how they rank online. If they can’t rank in the top 10, in Google, then what good will it be to hire them. It doesn’t do your business much good to have a really nice looking site if nobody can find you online..

Finally, your website is more than just your business card, it’s a way to begin the relationship with potential customers and maintain communication with existing customers. Remember, if you’re not staying in touch, someone else is. Use your website as a tool to talk and listen to your customers.

Stay tuned for more Colorado Internet Marketing Tips.

If you business needs Internet Marketing Help, call me 719-262-0723

Until next time,

Dominic Ferrara

Characteristics of Successful People

1. Learn to use the skills of other people. You can’t do everything. Let others help you with your success. A great book is 4 Hour Work Week. Read this book, it’s great.
2. Be enthusiastic…if you want others to follow you in your venture, you need to be enthusiastic. If you are not enthusiastic why would others what to be a part of your venture. Your success depends on it.
3. Begin with the end in mind. How do you want your life to look when you look back on it. Make sure you follow your life plan by setting goals and following through.

That’s it for now. Follow though with these Characteristics and you can be successful too. I will have more for you in the coming days, weeks and months.

Take care,

Dominic

Today I want to talk a little about how to get your struggling website found on the internet. Unfortuately for most business owners they think that just having a website means that “they will come”. Nothing could be further from the truth. Without a plan, nobody is going to find your site. Here is some of what you can do.

Before you get sold on Web Design or some fancy site, make sure you think about your potential customers first. What are they searching for and what words do they use in their search. Go to google keywords tools and find out what people are searching for. Once you know that, create pages about those keywords. If they search for “Wedding Planning” then create pages about “Wedding Planning”. Then makes sure you have inbound links that use that keyword to hyperlink to your site.

Another favorite technique of mine is to use geographic keywords like “Colorado Springs”. If your customers come from a radius of 5 or 10 miles from your business, it makes sense to use “Colorado Springs” in your keywords because then you will be placed higher in Google. Your page should focus on “Wedding Planning in Colorado Springs” if you want to be placed high for that term.

More to come so stay tuned. Please email me if you have any questions.