Many companies are in need of Search Engine Optimization or SEO, here in Colorado and elsewhere but it’s not that difficult if you want to do it on your own. What you first need to understand is how search engines work and which are the most important. Not all search engines are a like but for simplicity let’s use Google as our example. Google get’s an estimated 50% of all internet traffic so if you optimize for them you will be doing good.

To optimize your site, get as many backlinks to your site as possible and have good content. One of the best solutions for getting backlinks is to use Web 2.0 sites and Social Bookmark sites. Make sure you use your keyword in the active link so that Google will give you credit for that keyword.

As I mentioned above, please don’t go create links to sites with little or no content. You may get the credit for the backlink but that will only last as long as Google doesn’t notice which will only take time.

Hello fellow business owners. I hope you are having a successful month and year. Remember, always promote your business. If you are stuck into the day to day operations, your business is probably suffering. Get out and let people know about you and your business. A great book to read is the E-Myth. A valuable piece of literature.

Today I want to talk a little about how to get your struggling website found on the internet. Unfortuately for most business owners they think that just having a website means that “they will come”. Nothing could be further from the truth. Without a plan, nobody is going to find your site. Here is some of what you can do.

Before you get sold on Web Design or some fancy site, make sure you think about your potential customers first. What are they searching for and what words do they use in their search. Go to google keywords tools and find out what people are searching for. Once you know that, create pages about those keywords. If they search for “Wedding Planning” then create pages about “Wedding Planning”. Then makes sure you have inbound links that use that keyword to hyperlink to your site.

Another favorite technique of mine is to use geographic keywords like “Colorado Springs”. If your customers come from a radius of 5 or 10 miles from your business, it makes sense to use “Colorado Springs” in your keywords because then you will be placed higher in Google. Your page should focus on “Wedding Planning in Colorado Springs” if you want to be placed high for that term.

More to come so stay tuned. Please email me if you have any questions.

If your business needs someone to design your website, please consider a couple items first.

Call Dominic 719-262-0723 For Free Consultation

First, do make sure that whoever is designing your website that they take into consideration Search Engine Optimization. Without using the right keywords, in your website, your website will never get found.

Second, it’s always a good idea to collect visitor information. Most customers who browse your site will not buy the on the first visit. Give them something for free if they provide you their email address. With this email address, you will be able to start the relationship with the customer and eventually they will see the value in what you provide.

That’s it for now on my quick Colorado Springs Web Design Tip. Stay tuned….

Dominic

Small business owners are always wondering how to build their own website. Just wanted to let everyone know that a new tool came out that will allow you to build your own website without having to know anything about html. Business owners can build a website without having to hire a web designer or buying a template that usually cost $100’s if not $1000’s of dollars. Now you can build your own professional site and they even have a free demo so you can check it out before you buy.

Hope this helps.
Dominic

Here is a little secret not many business people know. Did you know you can get your business listed at the top of Google usually within days for free. Go to https://www.google.com/local/add/

Google Local Business, there you will be able to add your business information for free. Within days you will see you business listed in google maps and at the top of most of your keywords in Google.

Happy Business Marketing!

Leave Comments and let me know what you need help with.

Dominic Ferrara