Internet Consulting Colorado Springs » Marketing

Stay In Touch With Your Customers

admin — Tue, 30 Dec 2008 18:19:25 +0000

As we all know, as business owners, our most valuable customers are the customers we already have. Sure, we all want new customers and should continue to market to them. However, we do understand that most of our money comes from our already existing customers. Most experts estimate that your revenue is somewhere between 70% and 90% from your existing customers. So how can we get them to buy and buy more often?

Getting your customers to buy more often is really as easy as staying in touch with them and asking for the sale. Find out what your customers need and provide it to them. You may say, how do I do that? Any easy answer is to use your existing tool. If your company has a website, create a optin box with an autoresponder that stays in touch with your customers. This autoresponder can send them news, specials and just about anything you want them to know.

So, stay in touch with your customers with a optin box and autorepsonder, they will love you for it.

What To Do If Your Website Can’t Be Found

admin — Tue, 07 Oct 2008 17:27:22 +0000

Hello fellow business owners. I hope you are having a successful month and year. Remember, always promote your business. If you are stuck into the day to day operations, your business is probably suffering. Get out and let people know about you and your business. A great book to read is the E-Myth. A valuable piece of literature.

Today I want to talk a little about how to get your struggling website found on the internet. Unfortuately for most business owners they think that just having a website means that “they will come”. Nothing could be further from the truth. Without a plan, nobody is going to find your site. Here is some of what you can do.

Before you get sold on Web Design or some fancy site, make sure you think about your potential customers first. What are they searching for and what words do they use in their search. Go to google keywords tools and find out what people are searching for. Once you know that, create pages about those keywords. If they search for “Wedding Planning” then create pages about “Wedding Planning”. Then makes sure you have inbound links that use that keyword to hyperlink to your site.

Another favorite technique of mine is to use geographic keywords like “Colorado Springs”. If your customers come from a radius of 5 or 10 miles from your business, it makes sense to use “Colorado Springs” in your keywords because then you will be placed higher in Google. Your page should focus on “Wedding Planning in Colorado Springs” if you want to be placed high for that term.

More to come so stay tuned. Please email me if you have any questions.

Colorado Springs Web Design

admin — Fri, 03 Oct 2008 22:43:32 +0000

If your business needs someone to design your website, please consider a couple items first.

Call Dominic 719-262-0723 For Free Consultation

First, do make sure that whoever is designing your website that they take into consideration Search Engine Optimization. Without using the right keywords, in your website, your website will never get found.

Second, it’s always a good idea to collect visitor information. Most customers who browse your site will not buy the on the first visit. Give them something for free if they provide you their email address. With this email address, you will be able to start the relationship with the customer and eventually they will see the value in what you provide.

That’s it for now on my quick Colorado Springs Web Design Tip. Stay tuned….

Dominic

7 Business Struggles I Can Help You With

admin — Fri, 03 Oct 2008 17:28:52 +0000

I know it’s hard to be a business owner. I am a business owner in Colorado Springs and I feel your pain. If however you look at what you are good at and do that more often, your company will succeed. For the Internet Marketing struggles you have, I can help you succeed and let you take your valuable time away from these task. Below is a list of items I know you are struggling with that I can help with.

Common Business Struggles that I can help you with.

Revenue – Never enough money coming in the door
Customer Aquistion and Retention – Does your company stay in touch with existing customers
Expenses – Are you advertising efforts effective
Employee Training – Let me show you how to train employees quick and effectively
Time – no time to know everything and limited to just 24hrs per day
Communication with employees or customers
Focus – Let me focus on what I do best and you focus on your business

Call me at 719-262-0723 and I can help your company with these items and more. I am very experience with Internet Marketing and I can help you become more successful.

Take care,

Dominic Ferrara

Colorado Springs Advertising

admin — Thu, 17 Jul 2008 16:06:01 +0000

Before you consider advertising your business either offline or online there are a couple factors to consider. Remember to focus your advertising campaign on a niche group of prospects who you believe would be interested in your product. One mistake most business owners make is thinking that the bigger the the circulation the more customers they will get. That’s true to a small extent but it would actually be cheaper and more effective to target a magazine, newsletter or newspaper that your potential customers read.

It’s always cheaper to focus your advertising. Finally, remember you have to give the prospect a reason to respond to your ad. Make a call to action.

If you would like to talk to me about other Profitable Marketing Strategies, contact me

Until next time,

Dominic Ferrara

Marketing To Seniors Is Effective

admin — Thu, 17 Jul 2008 03:13:11 +0000

It is easy to become jaded and disillusioned in marketing advertising. As a marketing consultant, I thought that most of the markets were tapped. Consumers, you see, are simply too cynical nowadays. Advertising and marketing have to resort to increasingly cheap tricks. There is no finesse in the field anymore. Marketing campaigns rely more and more on hard sells, direct marketing, and advertising saturation techniques. The situation seemed hopeless for someone like me who got into marketing and advertising because of the creativity involved in the field – there wasn’t any creativity anymore.

I didn’t see it at the time, but the solution was to specialize. There was one area where marketing strategy has not been totally tapped out and exploited, and where it might never be – marketing seniors. Marketing to senior citizens is one of the most lucrative possible techniques for any product that can be used by that age group. It might sound strange, but senior marketing is one of the easiest sells there is. Even marketing high school students isn’t quite as easy.

There are a couple reasons why marketing to seniors can be so effective. Although they don’t have a lot of money, they do have a lot of time and are frequently lonely and bored. Because of this fact, there are many possibilities for marketing seniors campaigns. You can market senior citizens by capitalizing on their nostalgia for earlier days, on their feeling of being left out or left behind, on their perceived insecurity and frailty in a rapidly changing society, and all of it works!

The best thing about marketing seniors is that they take the time to listen. Almost no one pays any attention to marketing and advertising campaigns nowadays, but seniors do. There are thousands of seniors across the country who have nothing better to do than sit around and watch TV, and you can bet that they will notice your advertisements! With the increasing popularity of the Internet among senior citizens, there is yet another field for marketing seniors.

The bottom line is that things are good for people who sell to the senior citizens market, and it won’t change anytime soon. Marketing seniors doesn’t involve ever flashier and more elaborate attempts to get attention. As a matter of fact, it involves just the opposite. If you can come across as down to earth and old-timey, they will be eating out of your hand, spending the last couple dollars of their pensions on whatever goods you’re peddling!

Increase Business Revenue By 30%

admin — Mon, 07 Jul 2008 16:41:30 +0000

Do you have a business where you would like to increase your revenue. One of the best ways of increasing revenue with very little cost is to get in touch with your existing customers. If you have a customer list, most of your work has already been done for you. As you know, it takes a lot more effort to get your first sell then it does to get the second and third sell.

One of the biggest mistakes that most companies make is that they don’t get in touch with their existing customers. Make sure you spend some time to either email or send a letter to your existing customers and give them an incentive to come back. You will be surprised at their response. Remember if you aren’t continously marketing to your customers, your competition is.

So, give it a try and market to your existing customers and get the profits your company deserves.

Contact Me and I can use a Proven Marketing Campaign that will increase your profits.