How can you make more money in your business without increase your cost of advertising. Yes, this is the question just about every business owner ask themselves everyday. How do I know, because I’ve been one myself for almost 20 years.

Here’s the answer…get the customers who come to your business to buy more often and buy products at a higher price. Well, how do I do that, you may ask. Create a customer list and send them to your offers more often and promote the products that make your business the most money. And how do I do that…?

Create a customer list by sending customers to an email system that will send them email once or twice a week. Collecting your customers email address will give your business an asset that you can use over and over again.

If you want to setup a system to collect your customers email address…give me a call 719-262-0723. I will be happy to help you save money in advertising and help you build your list of customers.

One of the most effective Internet Marketing tactics these days is using video to drive traffic to your local business. Have you ever noticed how much video you see online these days. Well, guess what, video is hot and will continue to be for some time to come. Take a look at the top most visited websites online…Youtube is #3 http://alexa.com/topsites. How about putting your business on the front page of google for your main keywords.

If your business hasn’t begun creating videos you’re behind and your competition is taking your spot online. Make sure you create a good informative video that talks about your business and what you provide. Focus on the keywords people are searching for and watch as new visitors come to your site. If you and your business need help call me Dominic 719-262-0723. I’ve created many videos and use Youtube everyday to promote different products.

Hope to hear from you and if not me, make sure you find someone to get you listed on Youtube and start driving website traffic to your website today.

If you own a business or you are looking for help with Colorado Internet Marketing then I have a couple of items you should consider before you hire any company.

First, of the most important considerations when hiring an Internet Marketing Company is for you to decide if the individual or company has your best interest in mind or their own. Many Advertising and Marketing companies will sell you whatever they think you will buy and not necessarly what’s best for your company. Example..you may not need to market to the whole world if all your customers come from Colorado.

Second, item to consider before hiring an Internet Marketing Company is to take a look at how they rank online. If they can’t rank in the top 10, in Google, then what good will it be to hire them. It doesn’t do your business much good to have a really nice looking site if nobody can find you online..

Finally, your website is more than just your business card, it’s a way to begin the relationship with potential customers and maintain communication with existing customers. Remember, if you’re not staying in touch, someone else is. Use your website as a tool to talk and listen to your customers.

Stay tuned for more Colorado Internet Marketing Tips.

If you business needs Internet Marketing Help, call me 719-262-0723

Until next time,

Dominic Ferrara

Hello fellow business owners. I hope you are having a successful month and year. Remember, always promote your business. If you are stuck into the day to day operations, your business is probably suffering. Get out and let people know about you and your business. A great book to read is the E-Myth. A valuable piece of literature.

Today I want to talk a little about how to get your struggling website found on the internet. Unfortuately for most business owners they think that just having a website means that “they will come”. Nothing could be further from the truth. Without a plan, nobody is going to find your site. Here is some of what you can do.

Before you get sold on Web Design or some fancy site, make sure you think about your potential customers first. What are they searching for and what words do they use in their search. Go to google keywords tools and find out what people are searching for. Once you know that, create pages about those keywords. If they search for “Wedding Planning” then create pages about “Wedding Planning”. Then makes sure you have inbound links that use that keyword to hyperlink to your site.

Another favorite technique of mine is to use geographic keywords like “Colorado Springs”. If your customers come from a radius of 5 or 10 miles from your business, it makes sense to use “Colorado Springs” in your keywords because then you will be placed higher in Google. Your page should focus on “Wedding Planning in Colorado Springs” if you want to be placed high for that term.

More to come so stay tuned. Please email me if you have any questions.

If your business needs someone to design your website, please consider a couple items first.

Call Dominic 719-262-0723 For Free Consultation

First, do make sure that whoever is designing your website that they take into consideration Search Engine Optimization. Without using the right keywords, in your website, your website will never get found.

Second, it’s always a good idea to collect visitor information. Most customers who browse your site will not buy the on the first visit. Give them something for free if they provide you their email address. With this email address, you will be able to start the relationship with the customer and eventually they will see the value in what you provide.

That’s it for now on my quick Colorado Springs Web Design Tip. Stay tuned….

Dominic